ERP, small businesses and why they fail
Running a company effectively is about organisation, focus and process as a massive 55% of businesses don’t survive the first five years. The experts offer useless ‘insight’ as to why this happens. I continuosly observe three key reasons why this tragedy happens so often and to so many individuals with different experience, education and knowledge.
The primary reason is insufficient market understanding.
No foresight. For example People dream up the idea, create the product and then expect the market to appear and buy. In networked age there is no excuse for lack of research prior to spending any time and cash on creating a product until you have firm evidence there is a market.
The second reason is lack of comprehension of the basics of business.
The majority of people starting a company know their trade, how to deliver a service or manufacture a product, but not how to run a business. Being able to understand and track the numbers in the Income statement or the balance sheet is an essential skill. The basic knowledge of accounting is rarely imparted coherently by the business manuals, internet resources and experts in the know such as CPAs and bookkeepers. Companies such as and Intuit callously fool business managers with their marketing that their packages are the holy grail.
Sage software and other vendors as usual are underserving small businesses.
Until recently ERP software solutions and packages were the privilege of larger enterprises who had figured out that the back and front office systems need to be fused together to give a comprehensive picture of the business. One vendor NetSuite had the foresight to see the opening in the market and began selling its small business ERP software. NetSuite pricing has since increased and put their technology out of the financial reach of small companies.
The third reason companies don’t survive is because of lack of process and procedures that put in place the essential disciplines and continuity a business must have to perform effectively.