Tagged: outdoor media

Mobile Billboards as a Branding Tool

What is a mobile billboard?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.

You can find it in it’s various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are so many businesses using this medium to get their brand or message across to the consumer?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First off, let’s talk about it’s expenses.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the advertising cost being comparable if not better, there is still another advantage in it’s favor.  Actual impressions or exposure to the consumers.

Compared to regular billboards a consumer could just drive by it without noticing it.  But the way a mobile billboard displays it’s message, it is more effective.And the way it accomplishes the task is by being smack dab in the consumer’s face.You can’t just pass it by.  It is at eye level and with you in traffic

This is very powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is one of the obstacles that TV and Radio face as traditional forms of advertising.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.

So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.It speaks loudly for attention.  And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.

With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are going to get exposure.  You are guaranteed to having your message heard and read.What more can a business ask for.

You can see that it is effective by the fact that many businesses are now using it to advertise.  In 2004 alone, there was over $5.8 billion went towards this form of advertising.  With all that money being spent, it must be working.

For a lot of businesses who need that boost in getting to their customers, this could be exactly what they are looking for.


Benefits of Mobile Billboards

There is a growing movement of advertising dollars going to another form of advertising for businesses large and small. I’m not talking about internet advertising.  What I am talking about is doing outdoor media advertising and more specifically truck advertising.

Outdoor media ads comes in many shapes and sizes, but one of the ways that is beginning to become more popular is using truck advertising.

Today a prospect has a lot of choices on whether or not they want to see an advertisement. With Tivo and Satelllite radio becoming popular, the consumer can easily turn off all traditional advertising.

That is why there are a lot of businesses that are looking for other ways to advertise. They are hungry for more avenues to reach the consumer.

But not only do they ask for different ways to get to the consumer, they also want it effective.

Mobile billboard advertising has that advantage.  It allows an advertiser to get their message out in a way that can’t be turned off. With the way the ad reaches the customer you can see why.

You have the businesses advertisement prominently displayed on a truckside or on a mobile billboard.  Those are usually vehicles specifically made just for the task of being a mobile billboard.

With their ad prominently displayed, and appearing to them in traffic. A consumer has no choice but to read it. For an advertiser to create more brand recognition, this might be a way for them to do that.

Then when it is compared to other ways of advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because think about it, your message will be shown to a consumer who will notice and read it because of the way it is coming at them. More often it is likely at rush hour, or when they get stuck in traffic. So the consumer is left with no other choice but reading the ad. With that in it’s favor their add can easily be shown.

When you see and realize how much is being spent on outdoor media advertising, you see many businesses are realizing it’s potential.In 2004 by itself, $5.8 billion dollars was spent.

So for a business looking to expand in other ways to get their ad message out to the consumer, using truckside advertising is something they ought to consider. 

Not the traditional, stationary mobile billboards people are used to. But something put right in the consumer’s face is most definitely going to get the message across.