This is what happens when the recession comes in, companies need to find a different way to pull in potential customers and then convert. Travel agents have been using some exotic smells in their offices to help remind customers of what they are missing out on. We just need these aroma’s to temporarily jolt our memories, reminding us of a good holiday.

 

Encouraging people to book holidays can be a quite a task unless they have already made up their minds. But these new aromas in the office, although subtle may be enough to push someone over the line and into a holiday deal. These travel agents are using the smell of; oranges, and coconuts to create a different smelling experience for different places, oranges work well with the Mediterranean. Barbados holidays have benefited from all kinds of sales techniques; they seem to be one of the most popular holidays this year.

 

Thompson has claimed that Coconut is the best choice and used frequently throughout their shops. The smell reminds people of the Caribbean mainly because of the sun lotion that it reminds them of. First Choice has been using a smell similar to that of an ice cream to appeal more to families. Caribbean holidays sales recently have been doing very well.

 

However it has not been the Travel Agent who has first come up with this idea to play with our noses to increase sales. Travelodge used smells to keep memories of the place stored in people’s minds. They used the smell of freshly cut grass and apple pies to keep people memorable.

 

So how does this actually help them to boost sales? Obviously some stimuli will cause you to remember somethings, so why should smell be any different. It will be possible for us to notice this smell, and although we wont be able to place it, it will be running through the back of our minds. You will experience something that causes a subconscious memory to re-appear and remind you of a specific holiday. So try St Lucia holidays for that relaxing experience, and a relaxing new aroma!